About Us

Hi, I’m Sian – founder of Minnellies and mum to two wonderful girls who inspired it all.

After becoming a parent, I quickly realised how difficult it was to find beautiful, traditional clothing for little ones that was both affordable and available here in the UK. I found myself searching endlessly, either facing high prices or needing to order from overseas – which was frustrating and time-consuming.

That’s when the idea for Minnellies was born.

At Minnellies, we believe children’s clothing should be charming, timeless, and accessible to everyone. Our pieces are carefully selected to bring you the classic styles you love – without the steep price tag or long shipping waits. Whether it's for a special occasion or everyday wear, we want to help your little ones look their best while letting them be kids.

Where the Name Comes From-

The name Minnellies is deeply personal to me – it’s a blend of the names of my two daughters, Minnie and Nellie. They are the heart and soul of this brand and the inspiration behind everything we do.

Every piece we offer is chosen with the same love and care I have for dressing my own girls – classic, thoughtful, and made to be cherished.

Thank you for supporting a small, mum-founded business. I’m so excited to share this journey with you and your family.

With love,
Sian x